Cats with cigars. Comfort for the newly divorced. I explore the wild world of greeting cards!
I typically limit my fixations to Internet media, but lately I’m fascinated by “real life” greeting cards. Greeting cards are like congealed zeitgeist. They’re personalized memes for sale.
Unlike memes, greeting cards are intended for one person. They’re usually meant to express comfort, support, and/or love. Most Americans know what the typical greeting card is like. It is exceptionally inoffensive and quotidian, and it says something like “Happy birthday and many happy returns!”
Here’s an example of the typical greeting card message, although the actual card edges towards weirdness:
And then… then there are the really weird ones. I have been hunting these Weird Ones, tracking them through their habitat of indie bookstores and hipster boutiques. Behold my Instagram trophies:
This is probably my favorite greeting card of all time, yet I have no idea what the creator intended it for. I found it in a small stationery shop in Alameda and, to my eternal regret, I did not buy one. Nor did I record the shop’s name. I have only this photo to remind me of my greatest find.
I wish I’d bought 200 of these cigar-wielding cats. If I ever get married, they’d make great wedding invitations.
This praying-skeleton card is from a hipster stationery shop near the Seattle waterfront. Like the cat with the cigar, I cannot imagine what this card is intended to mean. In what context would you send this card? Who would you send it to?
Sorry About Your Divorce
I like this divorce comfort card, actually. It’s relatively tasteful, considering its content. (I seem to recall that it’s on sale at Diesel Bookstore in Oakland.)
Better Than Facebook
The modern greeting card struggles to justify its existence in the face of social media. (This one’s from Merch, on San Francisco’s Haight Street.)