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Hello! Welcome to Journalism For Brands, a blog about digital media strategy. If you keep scrolling down then you’ll see some of my articles here on the site. I’ve also published elsewhere.

My favorite article from 2016 was published in Vice, titled “My Year In San Francisco’s $2 Million Secret Society Startup.” The article contains many thoughts about media product design as well as the in-depth story of the Latitude Society, which was a truly amazing project. (If you loved the article and want to learn more about it, I posted these followup thoughts after publication.)

My favorite article from 2015 was published in the Harvard Business Review. It asks the question, “Can Platform-Publisher Hybrids Survive, Or Will They All Fall Apart?” It discusses the incentives, difficulties and complications of building these hybrids. If you like charts, I made a relevant chart!

My other favorite project from 2015 is a Tumblr called “The Cruelest Opt-Out Forms.” The project went viral, and trended on Tumblr less than a week after I started it! It’s been featured in Buzzfeed and Business Insider, which described me as “one courageous media strategist.”

My favorite article from 2014 was published in The Atlantic, under the title “A More Pseudonymous Internet.” It’s about the value of pseudonyms and anonymity on the Internet. I believe these things are important for a number of cultural and social reasons.

My favorite piece from 2013 is a long report about content marketing called “Brandopolis.” It was commissioned by a digital marketing agency named Distilled. I scoped the project and I did all the research and writing, which was incredibly fun.

Thanks for visiting!
Lydia

I got my start in digital media at age 15, when I was invited to intern at a game design company. I went on to write games for White Wolf Game Studio; from there, I branched out into blogs, articles, a few books, and general social media mayhem. I have spoken at universities across America and at South By Southwest Interactive. I have also traveled extensively, including Peace Corps service in Swaziland, Africa.

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